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Old 10-28-2011, 11:41 AM   #34
JSWolf
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Posts: 82,998
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Join Date: Nov 2006
Location: Roslindale, Massachusetts
Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3
Quote:
Originally Posted by spellbanisher View Post
Total number of brands is irrelevant. There are a ton of alternative tablets to the iPad, yet the iPad accounts for 65% of the tablet market. There are several alternatives to windows, yet Windows accounts for 90% of the OS market. It is typical for one brand to dominate.

Amazon.com is the sixth most visited site with almost 100 million unique visitors a month. The first thing you see when you visit their site is the kindle. None of their competitors have comparable exposure. Kobo isn't exactly a household name. Their best exposure came through borders, which went out of business because they didn't have enough customers. Sony does a terrible job of marketing their product and their website isn't exactly overrun with visitors. It is likely that more people buy sony products from Amazon.com and bestbuy.com than sony.com.

Ereaders, which have been around for over a decade, did not become popular or even known until the kindle came out. For many people the term kindle has become synonymous with ereader.
I do visit Amazon's site. But I don't buy a Kindle or any ebooks. Just because someone visits Amazon's site doesn't mean that person has a Kindle or is going to buy one.

Sure, it's not unusual for one product to dominate the market. In this case ePub has. It's the #1 format world wide. So why push numbers that aren't actually correct. They cannot be correct since ePub is the #1 format.
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