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Old 10-28-2011, 11:32 AM   #33
spellbanisher
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Posts: 826
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Join Date: Sep 2010
Location: Bay Area
Device: kindle keyboard, kindle fire hd, S4, Nook hd+
Quote:
Originally Posted by JSWolf View Post
I would not trust numbers that are not verifiable. And given how many different brands exist other then Amazon, the chances (IMHO) are good that these supposed numbers are inflated.
Total number of brands is irrelevant. There are a ton of alternative tablets to the iPad, yet the iPad accounts for 65% of the tablet market. There are several alternatives to windows, yet Windows accounts for 90% of the OS market. It is typical for one brand to dominate.

Amazon.com is the sixth most visited site with almost 100 million unique visitors a month. The first thing you see when you visit their site is the kindle. None of their competitors have comparable exposure. Kobo isn't exactly a household name. Their best exposure came through borders, which went out of business because they didn't have enough customers. Sony does a terrible job of marketing their product and their website isn't exactly overrun with visitors. It is likely that more people buy sony products from Amazon.com and bestbuy.com than sony.com.

Ereaders, which have been around for over a decade, did not become popular or even known until the kindle came out. For many people the term kindle has become synonymous with ereader.
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