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A real man buys his rugs at Home Depot! Just unroll the length you need from the rug-roll, cut it off with the supplied industrial slicer and take it home in your F350 Ford Pick-up (not the mini-van)
Back to topic, I think this is a dumb move by B&N. I get that they're trying to leverage their web presence but it will end up polluting their brand. B&N should focus on bringing published content, whatever the content, whatever the publisher, whatever the form factor. When I happen upon an interesting article on MIT's Technology Review that happens to be a paid article, there should be a B&N button on that page to allow me to pay via my existing B&N account. Hell, if I see a book on Amazon that B&N doesn't have, I should be able to download it to my nook through B&N, even if an extra retail fee is involved!
There are dozens of ways they can leverage their existing brand and presence without resorting (stooping!) to selling rugs.
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