Quote:
Originally Posted by 1611mac
I worked publishing Yellow Pages for 22 years... was leader of ad creation team and pagination. I never want to identify a font again! (Except went selecting fonts in my reading app... and hopefully Arial.) When you have bad eyes those serifs just confuse!
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From Microsoft's Crabby Lady...
Quote:
When you're trying to figure out whether to pick a serif or sans serif font, consider if this is for an on-screen job or a print job.
Studies show (although I'm not a font scientist and I don't play one on TV, either), a serif font is easier to read in print, while a sans serif font is better when reading something on the computer.
The theory is that serifs form a visual guide, or train, which helps the reader's eye follow the type and read groups of words, rather than single words one at a time. And while this works great for print, it doesn't work as well for the screen. So, to sum up:
@ Use a serif font for printed materials such as books, reports, and catalogs.
@ Use a sans serif font for documents or other things you'll be popping up onto the Web.
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Interesting. Any opinions on the truth of that matter?