Forbes Review:
http://www.forbes.com/sites/briancau...ane-nor-great/
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At the same time, Isaacson never shows the thought process that allowed Jobs to convince the people around him to jump off a cliff and expect the universe to catch them. Yet the book describes Jobs doing it again, and again. “Don’t be afraid,” Jobs told Corning Chief Executive Wendell Weeks just months before the launch of Apple’s iPhone. Jobs needed a new kind of scratch-proof, nearly unbreakable glass that Corning had invented. “Yes you can do it,” Jobs told Weeks. “Get your mind around it. You can do it.”
It was that will is what defined Jobs. He would will his best friend, Steve Wozniak, to complete a circuit board design for Atari in days, instead of weeks. He willed the Macintosh team to create months worth of code in a matter of weeks. He willed the iMac, the iPod, the iPhone, the iPad into existence. Each success only made him bolder. “Even though he was now running a large company, he kept making bold moves that I don’t think anybody else would have done,” Apple Chief Executive Tim Cook told Isaacson.
Those moves didn’t always work out. For example, Jobs would try – and fail – to convince a court that Jobs, himself given up for adoption by parents who didn’t want him, wasn’t a father (he would later acknowledge paternity and help raise his eldest daughter, even they were too much alike for their relationship to described as an easy one). Jobs kept at it until — in 2005 — he faced a reality he he couldn’t browbeat, cajole, and beg into submission: his own body......