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Frankly! Pretty pitiful!!
He actually has given his competition a way to sink what had been a pretty formidable operation. If not sink, then at least poke some big holes into it.
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I lol'd at this. Amazon isn't going anywhere. Amazon isn't going to sink. Amazon isn't even going to suffer any holes.
What they ARE going to do, is sell millions of Fire units to the millions of people for whom the tech specs will be just fine. Then, because they've sold such millions, they'll reap hundreds of millions in content sales.
Could the FIre have been better? Sure. And it certainly will be in the future. But it is, in this first iteration, even, going to do just fine.