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You need an ADE account so you can read drm books which is what the Sony Store uses. If you've never set an ADE (Adobe Digitial Edition) account, you need to create one. There should be a "Create New Account" type link on the page where it is asking you to log in. If you've had Sony readers in the past and used their store you probably already have an account and don't remember. (My problem is I usually have to guess what password I used and I have multiple account, one I do use for work).
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