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I would compare typography to the kind of vehicle in which you travel, say from one city to another.
Is it a crowded bus? That would be like most badly formatted ebooks. The best you can say is that it gets you there, and you know there are lots of others going the same way.
A comfortable limousine? Like a nice hardback. But sometimes the upholstery is so comfortable you fall asleep.
An efficient train? The kind of good old typography that makes the reading just that much more fresh and memorable.
Once you have arrived does it matter that much? It depends on what you are travelling for.
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