Originally Posted by Hamlet53
That is already with us. A few examples from The Girl with the Dragon Tattoo by Stieg Larsson. Just a quick search for product names (this really struck me while I was reading it) turned up these:
I thought that the excessive descriptions of the specifications of her computer were just an obsessed writer [a bit aspergers like the main character], and an editor reluctant to make changes after he'd died. That seemed too specific, even for product placement.
As for the IKEA references, they have a particular look... the description helped place what it looked like, and I can't think of a better way to describe an apartment if it's furnished with IKEA stuff... again, didn't feel like product placement to me. I envisioned that as a whole bunch of lightweight minimalist Ikea furniture and a heavyweight chair that didn't really fit.
And Mercedes... well... what should he have said "got into his luxury car"? Doesn't flow the same... Maybe I'm gullible, but none of those felt like product placement to me.