Quote:
Originally Posted by Micah
It is not without irony that Stanza was the best eReader app (by far) and never made a dime in profit (but made good money for the founders). This just shows the distance between online booksellers and readers. What booksellers ask about is social features, browser based solutions, sync location across devices, analytics. But people who love to read, on their devices, ask for different things. Easy brightness controls, absolute configuration, place in book, show the time, config tap zones, lots of reading options, lots of books to organize - so need to tag, search, browse. These are the people book sellers should be paying attention to. Because they are the ones that love to read.
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Great post. As someone who works in online marketing, I find this rings especially true.