Thread: New Kindle Format 8 (HTML5)
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Old 10-22-2011, 03:18 PM   #39
Andrew H.
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Join Date: Oct 2010
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Quote:
Originally Posted by JSWolf View Post
World wide, ePub is #1. You cannot just count the USA. You have to take into account eBooks from all over the world.
80% of e-books sold are sold in the US. In Europe, half of all e-books sold are sold in the UK, where the Kindle is even more dominant than it is in the US (presumably due to the absence of B&N). Kindle also has a significant presence in Canada and Australia. Epub does dominate in non-anglophone markets - but these markets are tiny. In Germany, where readers spend twice as much per capita as the British, they only buy 1/10 as many e-books. (It will be interesting to see if this changes since Amazon is now offering German e-books).

Epub is still an important format, but the fact that it is dominant in a large number of markets where e-books comprise 0.5% of all books sold doesn't tell much about its future importance.
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