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Old 10-22-2011, 11:24 AM   #87
BearMountainBooks
Maria Schneider
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Quote:
Originally Posted by afa View Post
It depends on what they're going for. If the publisher aspect is just a way to feed into the Kindle store, then you're correct.

But if Amazon is intending to create a true publishing competitor to the incumbents, then it won't work. For the publishing arm to stand on its own merit, it would have to act like a publisher; i.e., try to sell its books via as many channels as possible.
Exclusivity (or proprietary design) tends to work very well for a company in the initial stages of sales. I'm guessing that is something they will go for initially without caring too much later on. They want the headlines and attention more than anything else.
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