Anyone's around who really has to ask why people tend to buy a Kindle?!
Buy an eBook from Amazon and read it on any Kindle device or any Kindle app (okay, we'll have to see if they goof with KF8) and don't think twice about version numbers or DRM schemes.
Sorry, I never bet any money on ePub in the first place, and I won't before any given ePub will be readable on ALL ePub devices around. Newer versions won't make it easier for ePub customers.
But I just had to rant, so don't mind.