Yeah, pretty much this. Then for me Amazon is not the first place I look for ebooks since I would prefer to buy epubs directly. Maybe it is because I actually don't purchase or read that many newly released books anyway, but I really don't much care what HTML5 or ePub 3.0 is supposed to add to the reading experience; videos or something?. I would prefer the money and effort go into producing acceptable quality ebooks of older titles. A few months ago I purchased an ebook version of an older, but still in copyright, title from Amazon. I finally got around to reading the ebook recently (I persuaded my local library book club to make it the monthly read) and what a mess. Not just funky formatting and occasional misspellings, but missing text clear up to a whole paragraph in some cases.