Here is an intersting take:
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Kindle Fire stealing Kindle’s thunder?
Posted on October 7, 2011 by switch11
The Kindle Fire is supposedly selling at the rate of 25,000 devices per day. It’s supposedly selling more than all the other new Kindles combined.
The natural question that comes up is – Is Kindle Fire going to turn Kindle the eReader into an afterthought?
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If you’re Amazon you leverage the ‘Kindle’ brand and make it stronger and sell a ton of Tablets and now people can buy movies and games and music in addition to books.
In a way, it does. If you want a dedicated reading device that keeps improving and evolving, then you have to wonder about what happens if this trend continues – if Kindle Fire keeps outselling all other Kindles combined, if it becomes what people think of when they think ‘Kindle’.
Amazon has shifted from ‘eInk is better for reading than LCD’ to selling both eInk and LCD devices. The lines are getting blurred and we don’t really know what future it’s going to lead us to.
There is a possibility that we’ve finally gotten a Kindle Killer - it’s strange that it’s the Kindle Fire. The rest of 2011 is going to be very interesting and 2012 even more so. Barclays is very optimistic and thinks 23.5 million eInk Kindles will be sold in 2012 and that eInk Kindles will outsell Kindle Fire in 2012. However, user interest and search trends and news coverage are telling a very different story.
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The reviewer made the point elsewhere that everybody said sales of the Kindle would skyrocket once we get to the $99 price point. Well, we got to the $79 price point-yet the overwhelming interest is in the $199 tablet!
I think there are a lot of folks whose head is with e-ink for reading experience, but their heart is with tablets, for the many other things that a tablet can do.