MobileRead Forums - View Single Post - Apple:180 million books downloaded from iBookStore

stonetools · 10-19-2011, 06:08 PM

If we go by this forum, almost no one is buying iBooks (and indeed, no one SHOULD, since Apple helped to implement the dastardly agency model).
The stats I have seen indicate that Amazon has a 55% share of the ebook market, with BN getting a 25% share. All the rest share 20%. Those stats predate the infamous subscription change policy, which surely increased Apple's share at the expense of everyone else.
My SWAG is that iBooks has between 5-10% of the total ebook market, with a considerably higher percentage on Ios devices, but that's based on pretty much nothing. Even a dedicated iPhone reader like Mike Shatzkin confesses that he buys mostly from Amazon, hardly from iBooks.

10-19-2011, 06:08 PM	#7
stonetools Wizard Posts: 2,016 Karma: 2838487 Join Date: Oct 2010 Location: Washington, DC Device: Ipad, IPhone	If we go by this forum, almost no one is buying iBooks (and indeed, no one SHOULD, since Apple helped to implement the dastardly agency model). The stats I have seen indicate that Amazon has a 55% share of the ebook market, with BN getting a 25% share. All the rest share 20%. Those stats predate the infamous subscription change policy, which surely increased Apple's share at the expense of everyone else. My SWAG is that iBooks has between 5-10% of the total ebook market, with a considerably higher percentage on Ios devices, but that's based on pretty much nothing. Even a dedicated iPhone reader like Mike Shatzkin confesses that he buys mostly from Amazon, hardly from iBooks.