[SmokeAndMirrors]

To illistrate my point here, here's the most pirated books as of last month:

How to Instantly Connect with Anyone: 96 All-New Little Tricks
Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less
Tracey Cox :100 Hot Sex Positions (2011)
How to Win Every Argument : The Use and Abuse of Logic
Men’s Fitness – 12 Minute Workout

http://www.mediabistro.com/ebooknews...ptember_b15739

Several of these picks appear numerous times in different reports, and themes are the same in most reports. Fitness, self-help, and sex.

So who reads this stuff?

A 1987 Gallup Survey showed that 66% of the buyers of diet, health, and exercise books were women. The largest percentage of buyers of fitness books (35%) are among people over 50 years of age. Fitness book buyers also tend to be less educated and poorer than the average book buyer.

http://www.bookmarket.com/statistics

According to Michael J. Weiss in his book, The Clustering of America, buyers of self-help books share the following lifestyle activities: They buy jazz records, drive convertibles, travel by cruise ship, enjoy skiing, and belong to a health club.

Here is something rather interesting I found at NPR, about their listeners.

Nearly 70% of all listeners are ages 25-54 with a median age of 42.

89% more likely to purchase personal/business self-help books.

http://www.wuot.org/h/underwriting/demographics.html

These are not a bunch of teenagers sitting in their parent's basement or a college dorm. These are middle-aged, often female and affluent... oh wait, that sounds suspiciously like the demographics of people who buy ereaders!

These people are more than capable of pirating. If they can do that, they can certainly strip DRM or convert a file. And they're blowing up Pirate Bay for mojo help and toned butts every day to prove it.