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I think if you look at retailers who try to become content developers in creative fields, for the most part they have limited success. They tend to rely on research and what has sold in the past. 15 years ago paranormal books sold modestly. Trends bubble up, not down almost always. I suspect like music and movies they may have niches they dominate, but publishing in general I doubt it. If Amazon attempts to buy several publishing houses, that would concern me.
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