Thread: Future Ebook Price Point
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Old 10-17-2011, 11:24 AM   #82
j.p.s
Grand Sorcerer
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Quote:
Originally Posted by Rob Lister View Post
I remember years ago reading an interview with the CEO of Osborn Computers. The reporter was asking him about corporate loses. The CEO explained that even though they were selling the Osborn machines at below cost, they intended to make up for it with volume. They filed bankruptcy soon thereafter.
Osborne Computers killed itself by announcing a new model that would be available soon enough for potential customers to wait, but too far in the future for the company to survive on zero sales.
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