I saw the new Sony one in Target yesterday, it was too glossy for my liking, so I'll definitely be waiting for the Kobo Touch.
I emailed both Borders and Collins a few days ago, and was told that Borders 'are testing the KT to ensure integration with their systems, and they hope to release it in the next few weeks', and Collins said 'they will be stocking the touch ereader both online and instore and are hoping to get it all up by early November'...
Woo, hope it's true