I can't imagine that I would like the ads, regardless of savings. For me, the deal breaker is lack of .epub support. Until that is included in a Kindle, I don't see them as real competition in my decision of an ebook reader. I just sold my 1st Gen Nook recently and am reading on a Dell Streak 7 Android tablet right now. I don't particularly like how the backlighting makes my eyes tired or how I can't read outside, so I am looking at a Nook Touch or Sony T1. Kindle isn't even on my radar.
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