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Oh, they might get around to it, and that's fine. But lets say someone asked me about e-readers today. What would I say? Well, you can get the Kobo, which is functional and innexpensive, but several of the features advertised dont' work with your existing e-book collection, unless you buy only from their store. (To be fair, the prices of e-books are very competitive, but it's a device locked drm'ed 'rental.' and I would never suggest anyone actually buy a collection of such, since it is guaranteed to eventually become useless.)
Or...
for $20 more, you can buy the Sony, which supports all the advertised features of the Kobo and and ton more.
A few months ago, that price difference was over $100 (if you could even find a Sony 6".). Now, however, the playing field is more level, and "we might get that working in an update" is not a very competitive proposition.
I know I sound a little netative, but I'm actually rooting for Kobo here (as I generally despise Sony on hardheaed/illogical principal.) But one of the things I see really holding Kobo back from realizing their vision of an ideal product is this insane segregation of kepub/epub reader software.
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