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Considering how abysmal most Android apps are, I can't see how this is a win for anyone. I guess it could help to raise the bar a little if there is more exposure.
And yes, it is about control. Quality Control. No offense to the general Android developer audience (I'm one of them), but I don't see how this is a good thing. Apps should be written to exploit the platform on which they run. There are far too many trade-offs when you attempt to make an app that runs on every platform. I've done years of professional Java development and I can tell you that the pipedream of "write once, run everywhere" is a myth.
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