Quote:
Originally Posted by rogue_librarian
So the sweet spot, as it were, must be somewhere inbetween. Perhaps they'd sell twice as much at 5.99? Three times as much at 4.99? Not our job to figure it out, though.
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Obviously publishers have made their projections and believe they make the most money at the current high price level. I am no industry insider and can't argue with them.
My guess is that for a popular author people will buy plenty at a high price and after a few months they can get the bargain hunters at a reduced price (30% or so) as they do with pbooks. Books of unknown authors will sell better at low prices, though if a publisher believes in a book a better strategy may be to heavily promote the book and keep the price relatively high.
If you sell too cheaply you reduce perceived value and many people will stay away.