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I think that in the entire debacle, Rowlings is the player least motivated by financial gain.
Warner Brothers & RDR Books are clearly in it for the money - and I reckon the same goes for Vander Ark. If Vander Ark's motive truly were just adoration of HP & co, he would have sought permission from Rowling before embarking on the project of creating a commercially available lexicon - and the whole scenario would never have arisen. He might be a naive fool, but he is, without doubt, also in it for the money.
On the otherhand, Rowlings investment in the whole thing appears to be predominantly a personal (not financial) desire to maintain control of her creation.
Rowlings has more money (I persume) than anyone posting to this list, and she is certainly backward in her attitudes to e-publishing - but I don't believe she deserves to have invective hurled at her, just because she wants to have some control over a fictional world that she's worked hard to create.
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