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i'm not eligible for this contest so i'm not specially invested in finding the answer, but it does seem to me that getting the answer from someone else is really not looking for an unfair advantage ; on the contrary, it's a lot closer to levelling the playing field.
why should people who happen to live within easy distance of a sony store (or borders, or whatever) be privileged ? there's no skill involved in that, it's pure chance. if there were some kind of puzzle involved, or an answer you could legitimately find through online research, then the position that getting the answer from someone else is cheating *might* be defendable (and even so, my golly, it's a contest for a giveaway, not an exam to become a doctor), but given the circusmstances it rather seems to me that sony is actually giving a de facto, arbitrary (and unfair) advantage to people who live near their stores, which is pure chance, as i said, and totally irrelevant to their "merit", especially since this is not a merit-based reward, but a random drawing.
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