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Also, what bothers me more than prices is market segmentation. You know, a version for this or that tiny island nation, at triple the price it costs in the US (even though it's the same bits), or not available at all, or months later.
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Especially the lack of availability drives me nuts. Why is a book available as e-book in a country and only as a p-book in another country? The temptation to google the book title + "free pdf" becomes really strong when I find an e-book that I can't buy... Fortunately I can get my hands on an American account through my friends from time to time.
Anyway, the price is often substantially lower than it is for p-books and this I like. For DVDs, it is disgusting to see how much e-rentals cost. I think there should be a tax on printed books and printed DVDs, and the revenues should be used to subsidize ebooks. A lot less pollution (printing, shipping, heating the stores, etc...)
Ciao!