Mr. Whippy, to repeat my question, have you installed the "Kindle for PC" program on your PC? A Windows computer, which I'm going to assume for the moment that you're using, does not have any built-in capability for displaying a Kindle book. You need to install a program in order to be able to read them. The free "Kindle for PC" program, which you can download from Amazon, is the best program to use for doing so.
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