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The Witcher pc games are popular, i guarantee though that the average player has no idea that they're based on books. Metro 2033 came out last year, again i'm sure most gamers don't realize its based off a book. if not going whole hog into the gaming industry, publishers could at least try dipping their feet into cross promotion even if its an insert "hey if you like The Witcher, try the stories it was based off of".
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In the manual for The Witcher they have an ad for the books at the back, and in "The Last Wish", ebook at least, there is an ad for the game on the last page.