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Really don't think rabid fans have anything to do with marketing. Our culture defines itself by its investments. Be it financial investments or intangible ones like investments of time. Most people don't change their mobile phones every six months and when you're stuck with something for 2-3 years you want to be sure you've made the right choice. Heaven forbid you've wasted two years of your life so if you like it then everybody who doesn't must be wrong.
I, on the other hand, use macs exclusively for work. But I despise apple and most of their walled garden mentality. I develop for android, but I really don't like most of google's implementation of linux. Maybe I'm no different than anyone else, I also define myself by my investments. I'm just a huge bloody masochist.
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