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Bad stories are accepted in games, because for the longest time, they've largely been ignored by people.
Look at games like DOOM and Quake. Monster hits, but very few can tell you anything more than "You have to kill monsters". The gameplay mechanics allowed for the story to be completely shrouded. Developers have had a hard time finding the best methods to allow for interactivity, while still presenting a story. Finding the balance of game and presentation is hard, because things can too quickly fall completely to one side or the other.
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