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Money, mostly. Games are not cheap to make these days, which is driving many companies out of business, since they have to spend tens of millions on a game, which can bomb. 1-2 mistakes and boom, a company can go under.
I mean, it's not like in the Atari 2600 days when one guy could make a game in 6 months. (And even then, ET bombing really hurt Atari)
Furthermore, say the game is a hit - basically the video game company has helped the brand strength of IP owner, not their own company.
An example of this is the first RTS - it was Dune II. But the company that made it couldn't really capitalize on its success, they had to start with a new series to do so, (Command and Conquer) but they were beaten to the punch by a clone called Warcraft...which that company was able to spin off into a variety of other products
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