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If you don't have wifi readily available, get 3G. While you can side-load content (with a computer etc.), you'll miss out on what 'whispernet' offers in terms of social features, annotation backup, archiving, etc., not to mention subscriptions you might want to have (such as free Amazon Daily).
It's not so much about convenient access to Kindle Store, though that's part of it, but if your Kindle doesn't 'connect' with some regularity, it isn't really the same experience.
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