Quote:
Originally Posted by murraypaul
The second point is no point at all. They were required to provide an opt-out, they did.
To the first point, they didn't say that former Borders customer email addresses had been transferred? In the email they sent to former Borders customers?
The sales history point is the only one that is even close to valid.
|
I would agree about the second point. It's impossible to say how a customer's perceptions would have been changed by the knowledge that B&N was required to send the email.
I would have preferred that the customer have to "opt-in" rather than "opt-out." There will be a great many that won't see the email at all. They may either overlook it or the spam filter will intercept it. If it must be "opt-out," B&N should at least be required to send a snail-mail letter to the customer's physical address.