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Ms. Rowling has given a number of items to charity auctions in the past, and they've previously sold for a maximum of a few £10,000. This book was expected to go for £40,000 max - I suspect that nobody was more surprised than she when it attracted fierce bidding between six very determined bidders and finished up going for that price.
I strongly suspect, too, that writing a book by hand involved considerably more work on her part than telling her accountant to give £x to charity. She is to be applauded for her charity work, IMHO.
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