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Originally Posted by jswinden
Perhaps Amazon is requesting that advertisers submit a few different themes for all of their ads. then they could tag each theme and push those to our KSOs according to our preference. I suspect we would still get the ad from ACME whether we want it or not, but we might be able to get it in our preferred theme. Just a guess.
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It wouldn't surprise me if, once the pool of advertisers is deep enough, it does influence what ads you get. Showing an ad for diapers to someone who has opted to see fewer kid themed screensavers is probably not productive.