I think it'd be a good idea to change the "ABC's Kindle" text at the top to one's phone number "Call: 1234567890".
The contact details that can be entered in the settings menu are three pages deep, and if the lost Kindle is recovered by a person who is unfamiliar with the device, he might never see that page.
I know it looks tacky to put up the phone number on the home screen, but it might be a good idea for someone who travels with the kindle a lot and/or is prone to misplacing personal belongings.
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