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Yeah, everyone I know that has got ebook readers, they did their heaviest buying, the day they got their reader, or the day after. Lately, a few friends got readers for their birthdays, and everyone else that wasn't chipping in on the reader itself, were getting giftcards for books. That way right away, the person had the reader, and the ability to get books to use on the reader. Even if they didn't get giftcards, they wanted something right away to use with their newreader. After they've had it a few weeks, they've already got plenty of books to read on it, plus some of the novelty has worn off.
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