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Originally Posted by molman
I'll echo that for AU. Kobo's were/are reasonably well known here being sold through Borders the largest book chain till it's recent closure (they also sold SONY's but they were less prominent)... that said I'd guess that Kindle has the mindshare if not market share with all the US TV and associated endorsements (Opera and her ilk).
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You can now buy Kindles at Dick Smith, Big W and Woolworths/Safeway though so they are getting a lot of exposure that way. Now that Borders has closed I wonder where the Kobo will sell from ?