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Originally Posted by avariel
Amazon has pretty much revealed their 7 inch cards early, over a month away from release. That is going to give B&N an advantage in knowing what to price their NC2 at. We'll see what they will do with it.
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Amazon probably acted to take away any advantage B&N might get. B&N was supposed to have acted by the end of September and right now nothing.
I think Amazon's offerings which seemed to surprise everyone in the number of tablets, etc. might have really shook up B&N's plans. They might even be back at the old "emergency drawing board."
On the other hand, just like Steve Jobs with his "only one size 9.7" gives that experience Jeff Bezos's "cloud in the sky" so no on board storage idea gives rise to opportunities for more practical approaches for other vendors.
B&N's color Nook took advantage of the other vendors lack of color. Heck some people like color and want it, and like the natural back lit screen. The Nook Color took advantage of that niche against the Kindle.
It is like fighters bobbing and weaving about, with different tactics, knock out punches. Undercut, right cross, windmills, body blows, jabs, etc.
Or better yet (but not boxing) hit them where they aren't looking, the old "sneak punch."
The Nook developers are working around the clock. The cots are brought in. The food is brought in. No one goes home. These are desperate times!
I am sure that some places and groups at Barnes and Noble have heard the scary words, "The Life of the Company is at Stake!"