1. We don't have a local bookstore. Before my Kindle, I bought like 4 books at a time from Amazon so I could get super saver shipping.
Probably the BIGGEST push.
2. No more holding open books with my poor little thumb.
3. Always know where my book is!
One thing I am happy about that was NOT a reason for me to buy an eReader is that I don't destroy book covers in my purse anymore.