An article I just ran across:
Amazon Silk: An Ingenious Plan to Get You To Buy More Stuff
Todd Wasserman
Pretty much everyone knew that Amazon would introduce a tablet PC last week, but what may have come as a surprise to many was that the company also planned to get into the browser business.
Amazon Silk, as the new browser is known, is a somewhat unusual product introduction for the company, which is best known for online retailing. Then again, with Kindle, Amazon proved it could successfully market a hardware product, too, so perhaps the move isn’t that hard to fathom. If you’re wondering why Amazon has put a lot of energy and research into creating a product for which it will probably never earn a dime, here are a few reasons:
rest here:
http://mashable.com/2011/10/01/silk-smooth-amazon/