Brand Like A Rock Star: The Musical Companion by Steve Jones, a brand manager for one of Canada's biggest radio companies, is a companion booklet for his full length business guide
Brand Like A Rock Star: Using Rock and Roll to Make Your Business Famous, courtesy of publisher Greenleaf.
This 72-page companion (1.7 megs in size) expands upon the suggested playlist in the marketing book, and adds some detailed trivia regarding each of the suggested listening songs for 21+ well-known bands and individual artists ranging from Led Zeppelin to Britney Spears, along with marketing tips derived from examining their successes, as well as comments on their musical styles.
I've had a skim, and it's a pretty nifty-looking, if somewhat "lite" read.
Anyway, free at
Sony (available to Canadians) if you're interested. Not yet free in the other stores if it even exists there, but will possibly pricedrop since it's basically a glorified excerpt piece w/ additional bonus material.
If you have an interest in how the music business is run and are in the UK, you may also be interested in another recent Kindle freebie,
Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped, posted in
this MR thread here.
Description (cribbed from the full-length marketing guide this accompanies) copy-pasted the iBooks description I just found, since that one is actually about the companion booklet itself
Take one step further into Brand Like a Rock Star’s marketing wisdom with this soundtrack to your brand’s success
If you’ve had a chance to read Steve Jones’s Brand Like a Rock Star, you’ve seen the striking link between some of the greatest bands in history and creating an unforgettable brand for your business.
This media guide will take you deeper into the rock ’n’ roll lore and important marketing lessons behind the bands discussed in Brand Like a Rock Star. From the “buzz” culture of 1970s British punk to the Grateful Dead’s early version of database marketing, Jones shows you how rock legends have pioneered some of the most effective branding strategies.
Author Steve Jones has earned his street cred as a savvy marketer with nearly thirty years of experience in an outrageous business. Each chapter offers a five-song playlist straight from his iPod that will have you rocking out as you learn how to improve your company’s image and profits.