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I am watching Kindle roll out country specific stores and an entry level Kindle device--making a bid to have people locked into their proprietary format with this inexpensive device. I know that the $109 device is not touch and that I want touch, but will people buying a first ereader for the holidays be thinking that way? Another issue looking at the two companies is the effort Kobo is making to have multiple on device languages (menus etc). I would expect to see that with the Vox when it becomes available in other countries.
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