Thread: New Kindles - does this mean a Kobo price drop?
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Old 10-01-2011, 09:41 AM   #33
molman
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Quote:
Originally Posted by taming View Post
The sellers set the price for Kobo. I am shocked that bookstores that deal with ePUB formats are attempting to gouge people now with Amazon making one of their new readers available for $109 in 177 countries.

Last Xmas season Walmart in Canada knocked down the price of Kobo WiFi here by $10. I expect something similar with the Touch this season, too.
I guess it depends how much fat Kobo have in their pricing/cost models as to what they can do. I'm thinking the volumes Amazon move is probably affording them some decent economies, plus they are bigger company in which to spread costs.

Do also remember that the Kobo Touch should really be compared to the Kindle Touch which is US$139 (without the Ad's not available outside US). The Kindle (2011) is more akin to the Kobo Wifi which is already US$99 in many ways so really Kobo is in looking ok on the price front, though the Ad supported Kindle models really do provide an issue in the US market.
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