Kobo would really have benefited from negotiating with more than just Collins and Borders/A&R to sell the Touch. Imagine if somewhere like JB carried the Kobo. All JB carries is the old iRiver Story. For $300. Having the Kobo would actually mean they'd have a good e-reader at a price people would actually be wanting to pay for, and it would get the Kobo brand everywhere in Australian metro areas.