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From reading the actual blog post it seems the potential issue is not with the texts, it's with making sure the Pottermore website can handle the traffic.
They're going to have tens of millions of people trying to buy and download ebooks the instant they're available. This means they will need ridiculous levels of security, bandwidth, CC processing and data delivery. This is not like putting a web server in your Mom's basement, y'know.
So yes, I say it is much, MUCH better that they get it right than get it out the door. Nor is it like the paper versions are out of print or are utterly unavailable.
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