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What you might want to do is think a little long term. Is this book the first in a series, or a stand-alone? Do you have other works like published short stories that you can release?
If it's the first in a series, you could price it lower than the others. Other authors have done this, and it's paid off for some. My view is to start at $2.99. You get the highest royalty, and your price is in line with other self-pubbed books. You can tinker later. Keep in mind that you can issue coupons through Smashwords. You can use that for giveaways, reviews, and so on.
As soon as you book is "live," people can buy it. That's not promotion, that's availability. You will have to promote. Mention your book to your friends through Twitter, FB, etc. Search for blogs that review your genre and send requests. Then start working on your next book. The more you have out, the more copies you're likely to sell.
Good luck!
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