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A number of electronics firms make these same claims these days. The problem is, finding one of these recycling centers in the U.S. is still not easy enough for most Americans to want to bother even looking for them. 138 recycle centers, with a goal of 150 nationwide, is a pitifully small number for the U.S.. Ask someone off the street where their nearest drop-off is, and they'll give you a blank look. For that matter, so will most store employees at an electronics chain or reseller.
Real progress in this front would be the creation of drop-off points as ubiquitous as every electronics store in the U.S.... in other words, making the electronics sellers responsible for maintaining prominent drop-off receptacles, and making sure all drive-in disposal/recycling locations have designated electronics drop-off areas (many of them, like my local dropoff center, only accept computers, leaving most other electronics devices to be landfilled).
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