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And, to be clear, it is a colour ereader, not a tablet with an ereading app installed. Kobo's content is ebooks (and some magazines, newspapers) so this device will be optimized for those who want colour ereading. Those looking for a general purpose tablet (like an iPad) would be well advised to purchase a general purpose tablet (like an iPad or Samsung Galaxy 10) ... for around 2.5 times the price.
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